Liina Viira is a designer who’s initial knitwear and accessory work has continually matured to a line of modern streetwear and lifestyle pieces. Her work has always been driven by curiosity about roots and heritage in both, pattern making and crafting techniques. This ethnic heritage can only survive if it evolves with time.
Born in Stockholm into an Estonian family the two cultures have always been present and shaping her identity. Mixing and matching is the game she relentlessly/continually plays in her design work, be it creating a clothing line, building a piece of furniture or sculpting an abstract object.
We at LIINA VIIRA
BELIEVE in functional and timeless design. A garment should last way longer than one short season, both design and quality wise.
LOVE natural materials like wool, leather, wood, linen etc. All materials are chosen with good care and are best of quality you can get for a reasonable price.
PUT EFFORT in good quality and responsible production processes. In Estonia we have many skilled ladies who still know the traditional weaving and knitting techniques. We try to combine their knowledge with modern techniques. All our items are made in Estonia and we have met everyone involved in the process.
HOPE you feel warm, cozy, outstanding, easy-going, cheerful, elegant, empowered and happy while wearing your LIINA VIIRA pieces.